Madison Tourism/Marketing Campaign

Funding up to $205,000 for a heritage tourism and promotional marketing effort for Madison. This marketing campaign shall include a regionally based promotion designed for local businesses to continue attracting customers during and after the bridge closure and construction period, highlighting the innovative construction techniques and shortened bridge closure period. This may also include an Internet Promotional Campaign. 

Responsible parties: This effort will be led by the City of Madison with input from local tourism, economic development, and historic groups.